Amazon is investing $1 billion into the industrial sector to "spur supply chain, fulfillment, and logistics innovation and further improve the customer and employee experience". The $1 billion venture investment program is called the Amazon Industrial Innovation Fund (AIIF). As customers increasingly shop online and look for even faster delivery, Amazon says it is continuing to invent new ways to raise the bar on customer and employee experience while working with other companies focused on those fields. Amazon has invested and innovated substantially over the last two decades in next-generation technology in its operations. This new fund is one of the ways Amazon continues to invest, along with many other initiatives, such as the MARS and re:MARS conferences that Amazon hosts every year.